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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Rebirth of Print as Innovative Marketing (423)
Apr 12, 2024
Marketers are reconsidering the power of direct print with the relaunch of magazines. Alphabet eyes acquiring Hubspot, and a new privacy bill is in the works. Synthetic AI training data concerns arise. Hits and misses spotlight Jack Conte and Suno.ai. Rants and raves feature Kelsey Russell and Andrew Huberman. The podcast discusses the resurgence of print in marketing, influencer marketing challenges, and the importance of crisis communication.
01:12:33
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Quick takeaways
- Google's potential acquisition of Hubspot could revolutionize marketing with integrated CRM and inbound features.
- The American Privacy Rights Act aims to regulate data use and misinformation with data minimization and consumer rights.
Deep dives
Google Weighing Offer for HubSpot and the Implications for Marketing
Google is considering making an offer to acquire HubSpot, a marketing software company, in a $32 billion deal. This potential acquisition aligns with Google's focus on data and marketing technology diversification. The move could enhance marketing capabilities by integrating HubSpot's CRM and inbound marketing features with Google Workspace for small and medium-sized businesses, providing a competitive edge in the digital advertising landscape.
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