The Rebirth of Print as Innovative Marketing (423)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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The Resurgence of Print in Marketing
This chapter explores the growing trend of using print media as a powerful marketing tool, citing examples like nylon and Sherwood Media launching print magazines to attract advertisers and establish credibility. It discusses the strategic use of print magazines for loyalty-building and revenue gains, contrasting the approach of media ventures like Red Bull Media House. Additionally, the chapter delves into concerns around AI-generated content and its impact on information authenticity and public reception.
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