The Rebirth of Print as Innovative Marketing (423)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Exploring the Impact of Influencer Marketing
The chapter delves into the concept of influencer marketing, highlighting a popular health influencer's experience with facing backlash and controversy. It discusses the challenges influencers face as their audience grows, emphasizing the importance of accuracy and crisis communication strategies. The hosts also touch on the necessity of knowing when to seek professional help in managing one's brand reputation as a content creator or media brand.
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