A TikTok ultimatum passes quickly in the government, META's stock drops, Taylor Swift angers UMG with a direct deal, Cedar Point and Google make headlines. Rants include Tesla's marketing strategy and a reminder on social media from Jay Clouse.
Artists like Taylor Swift can negotiate direct deals to retain control over their music catalog, setting new standards in the industry.
Taking ownership of distribution channels like email and podcasting is crucial for content creators to reduce dependency on social media platforms.
Leveraging super fans and communities can enhance brand marketing strategies by turning passionate individuals into future brand promoters.
Deep dives
The TikTok UMG Drama Unfolds
Universal Music Group pulled its artists' music, including Taylor Swift's, from TikTok due to licensing disagreements. Swift, with her direct deal abilities, negotiated directly with TikTok, bypassing UMG and allowing her music back on the platform, amidst criticism from UMG.
Taylor Swift's Strategic Business Moves
Taylor Swift took control of her music catalog by re-recording her albums to own the rights, a strategic move that inspired other artists to rethink their business models. This shift empowers artists like Swift to make direct deals, retain control, and explore new revenue streams.
Artists Embracing Direct Deals
Taylor Swift's pioneering example in direct deals and music ownership has set a precedent for artists globally. More artists are considering following suit, taking charge of their catalogs, negotiating directly, and exploring new avenues to maximize control and revenue potentials.
The Significance of Building Your Own Distribution Channels
The podcast episode emphasizes the importance of owning and controlling your distribution channels, highlighting that success on social media platforms should be used to benefit systems of distribution that you own, such as email, podcasting, SMS, and private communities. The goal of social media is depicted as reducing dependency on these platforms rather than increasing it, underlining the need for content creators to focus on creating and nurturing direct relationships with their audience through channels they control.
Importance of Leveraging Super Fans and Community for Marketing Success
Another key point discussed in the podcast is the value of leveraging super fans and communities for marketing success. The episode highlights the shift towards integrating content creators and influencers into brand strategies, offering them perks and opportunities to create content. It is emphasized that companies, whether B2B or B2C, should identify and engage with individuals who are passionate about their brand, as these super fans can become future marketing professionals and play a crucial role in storytelling and brand promotion.
In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?
META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?
Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?
Hits and misses include Cedar Point and Google.
Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.
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