This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

TikTok Is Banned! What Happens Now? (425)

Apr 26, 2024

A TikTok ultimatum passes quickly in the government, META's stock drops, Taylor Swift angers UMG with a direct deal, Cedar Point and Google make headlines. Rants include Tesla's marketing strategy and a reminder on social media from Jay Clouse.

01:09:46

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Quick takeaways

Artists like Taylor Swift can negotiate direct deals to retain control over their music catalog, setting new standards in the industry.

Taking ownership of distribution channels like email and podcasting is crucial for content creators to reduce dependency on social media platforms.

Leveraging super fans and communities can enhance brand marketing strategies by turning passionate individuals into future brand promoters.

Deep dives

The TikTok UMG Drama Unfolds

Universal Music Group pulled its artists' music, including Taylor Swift's, from TikTok due to licensing disagreements. Swift, with her direct deal abilities, negotiated directly with TikTok, bypassing UMG and allowing her music back on the platform, amidst criticism from UMG.

Introduction

2min

Influence, Admiration, and Sports Updates

9min

Governmental Decisions, Content Regulation, and TikTok Divestiture

20min

Debating the Ownership and Future of TikTok

4min

Business Building Strategies and Collaboration Announcement

2min

Empowering Artists: The Taylor Swift Effect

17min

Challenges in Marketing and Social Media Strategies

16min

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?

META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?

Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?

Hits and misses include Cedar Point and Google.

Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.

This week's links:

Biden Signs Bill Against TikTok

TikTok's Creator Economy Stares Into the Abyss

META Announces Earnings...Stock Sinks

Taylor Swift Goes Direct with TikTok

Google Fires Protesters

Cedar Point's Content Creators

Tesla's No Marketing Move

Jay Clouse on Social Media

This week's sponsors:

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