TikTok Is Banned! What Happens Now? (425)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Empowering Artists: The Taylor Swift Effect
This chapter explores Taylor Swift's groundbreaking deal with Universal Music Group, allowing her more autonomy in negotiating agreements and owning her music. It discusses the impact of artists like Taylor Swift taking control over their content and catalog, influencing a shift in the music industry towards more artist independence. The conversation also touches on the importance of creators building an audience and incorporating B2B creators as super fans in company marketing strategies.
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