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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
It's Raining AI (428)
May 17, 2024
This week's podcast delves into the latest in AI news, from OpenAI's ChatGPT4 Omni launch to TikTok's AI algorithm upgrades. They also discuss the rumored beef between Kendrick and Drake, dissect John Mulaney's new show, and explore Prof G's podcast strategy. Don't miss the rants and raves about OEF's 100 Holes of Golf model and MarTech spending cuts.
01:10:28
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Quick takeaways
- TikTok is enhancing search with generative AI, emphasizing moment-based content for engagement.
- Brands should focus on individual content pieces for discoverability, shifting from follower count metrics.
Deep dives
TikTok Introduces Search Highlights Utilizing Generative AI
TikTok is testing a new search feature called search highlights that incorporates generative AI. This feature provides snippets of AI-generated results at the top of search results pages, offering full responses upon clicking. Initial tests show AI results for queries like recipes or best laptops in 2024. The content is generated using chat GPT, enhancing search result relevance for users.
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