It's Raining AI (428)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Exploring TikTok's New Search Highlights Feature
The chapter explores TikTok's testing of a new search feature called 'search highlights' that utilizes generative AI to offer instant answers to user queries. It discusses the integration of chat GPT and its impact on the relevancy of content, raising concerns about the influence of algorithms on social media. The speakers reflect on the evolving landscape of social media algorithms and the shift towards prioritizing individual content over amassing a large follower base.
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