This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

AI Content: Time Is Running Out to Get Your Content House in Order (419)

Mar 15, 2024
The podcast discusses the importance of preparing for AI Content, the potential TikTok ban, Google's AI avoiding political questions, MrBeast promoting less content, OpenAI's publisher deals, and a quote by Sam Altman. Hits and misses include Kate Middleton and Da'Vine Joy Randolph. Rants and raves include Kara Swisher's new book and the impact of AI Truth coordination.
01:14:57

Podcast summary created with Snipd AI

Quick takeaways

  • Quality over quantity: MrBeast advocates for slower, more engaging content creation on YouTube.
  • Content creators should prioritize storytelling and audience connection over platform saturation.

Deep dives

The Impact of Slow Content on Views and Engagement

Mr. Beast encourages fellow YouTubers to shift away from ultra-fast, overstimulated content towards slower storytelling and personality-rich videos. By focusing on longer, more engaging content that allows scenes to breathe, views have soared, as seen in his 50 million-view video after slowing down the pace.

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