8min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI Content: Time Is Running Out to Get Your Content House in Order (419)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Navigating Technological Challenges in Publisher Partnerships

This chapter delves into Open AI's legal battles with publishers, their partnerships with French and Spanish publishers, and the importance of adapting content strategies in response to Google's indexing of digital content. The discussion also explores the challenges of scaling content production amidst increased distrust and misinformation in society, emphasizing the need for publishers to navigate these complexities. Additionally, the erosion of trust in institutions, societal behaviors influenced by algorithmic content, and the significance of authenticity and accepting help are highlighted.

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