18min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI Content: Time Is Running Out to Get Your Content House in Order (419)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Royal Family PR Blunder and Direct Content Selling

The chapter explores a public relations gaffe involving the royal family and the impact of mishandled communication in the digital era. It transitions into discussing the concept of selling content directly to fans for more personalized interactions and the importance of engaging the audience directly. The conversation also delves into the role of fear-based tactics in marketing, short-form content trends, and updates on work-related tasks and upcoming events.

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