This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
AI Continues to Eat Media Companies (429)
May 24, 2024
AI giants continue to make deals with media companies, Trump Media's financial woes discussed, debate on Chick-fil-A's social media influencers, hits and misses including GaryVee's book and Coca-Cola lens, raves for content marketing platforms and Cleveland Guardians baseball team.
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Quick takeaways
- AI collaboration with media companies signals a future of AI-driven content creation.
- Financial success doesn't always reflect business viability, emphasizing the importance of sustainable growth strategies.
Deep dives
Impact of AI on Music: a Boon for Derivative Content
The use of AI-generated music, such as that from Sono, is expected to thrive in industries like stock music for soundalikes. This type of music serves a background role in ads, restaurants, or commercials, creating atmosphere without being the main focus of attention. While AI music can help in these contexts and reduce royalty payments for certain background uses, it is unlikely to significantly disrupt the livelihoods of musicians or the live music industry.
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