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22min chapter
AI Continues to Eat Media Companies (429)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating the Digital Landscape
The chapter delves into the strategic implications of organizations embracing digital media, highlighting the debate between protecting content as intellectual property and leveraging online platforms for revenue diversification. It explores the impact of tech giants like Google on media companies through advertising deals and discusses OpenAI's partnership with News Corp to access news publications for AI model development. The conversation emphasizes the importance of building audience trust over short-term attention-seeking strategies in today's saturated market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode