This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Is Twitter/X Dead or Making a Comeback? (431)

Jun 7, 2024

Twitter/X explores NSFW content and vertical videos, sparking a debate on its survival. Spotify's CEO's remarks on content cost spark controversy. Hits include Four Seasons and 10 Cent Beer night. Rants and raves on Marcus Sheridan and Suits.

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Quick takeaways

Twitter/X's new NSFW strategy and vertical video focus may signal a potential turnaround for the platform's survival tactics.

Spotify CEO's controversial comments on content costs sparked debate on the significance of investments in content creation and sustainability.

Emphasizing the importance of long-term audience trust over short-term fame, the podcast discusses the challenge of balancing immediate attention with lasting credibility in content creation.

Deep dives

Cost of Distribution vs. Creation

Spotify CEO sparked debate by suggesting the cost of creating content is close to zero, focusing on long-term content sustainability and distribution cost. The discussion highlights the shift towards democratization of distribution while acknowledging the significant investment content creators make in training, equipment, and production.

Intro

2min

Controversy Surrounding Foul in Sports Event and Female Athletes' Struggles

10min

Twitter's Evolution and Content Controversies

17min

Exploring Social Media Platforms Twitter and Reddit

2min

Discussion on the Return After Ad Break and Advertisements for HubSpot and Another Bite Podcast

1min

Adapting to Team Dynamics and Creative Direction in Marketing

3min

Spotify CEO's Comment on Content Cost and Music Industry Backlash

20min

Navigating Social Media, 'Suits' TV Series, and Online Signals

17min

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.

Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?

Hits include Four Seasons and 10 Cent Beer night.

Rants and raves include signals from Marcus Sheridan and Suits.

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This week's links:

Twitter's New NSFW Strategy

Twitter/X Will Do Vertical Video

Spotify CEO Is Out of Touch

Facebook Going After Gen Z

10 Cent Beer Night - Craig Irons

Four Seasons PR Win

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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