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20min chapter
Is Twitter/X Dead or Making a Comeback? (431)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Spotify CEO's Comment on Content Cost and Music Industry Backlash
The chapter delves into the aftermath of Spotify CEO Daniel Ek's controversial statement claiming the cost of creating content is close to zero, sparking backlash from musicians who emphasize the significant expenses involved in music production. The hosts liken Ek to Lex Luthor and explore the concept of additive cost in content creation. They also delve into prioritizing longevity over viral success as content creators and discuss the pitfalls of outrage-driven content in today's digital age.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode