Google makes a significant shift in its cookie policy, sparking discussions on its impact on marketers. META surprises with the release of Llama 3 for developers, raising questions about its motives. Spotify's focus on podcasts for user loyalty is highlighted, along with misses like Deadpool and Heinz, and rants about British Airways and Field & Stream magazine.
Google reverses decision on third-party cookies in Chrome, focusing on revenue potential and industry reliance.
Meta's Llama 3.1 democratizes AI tech for developers, potentially disrupting traditional revenue streams.
Market trends show AI advancements like Jet GPT-5 may standardize models, impacting marketing strategies.
Deep dives
Meta Introduces Llama 3.1: Advancements in AI Technology
Meta has announced the launch of Llama 3.1, an AI model that Meta claims to be equivalent in performance to Chat GPT 4.0. The open-source nature of Llama 3.1 allows developers to build applications without licensing constraints. This move by Meta is seen as a strategic shift towards democratizing AI technology and potentially disrupting established revenue channels in the AI market.
Google's Decision on Third-Party Cookies: Shifting Priorities
Google has surprised the industry by reversing its plan to deprecate third-party cookies in Chrome. Instead of phasing out these cookies, Google will now offer users a choice to manage their browsing preferences. This decision is speculated to be influenced by Google's strategic focus on revenue potential, regulatory challenges, and the advertising industry's reliance on third-party cookies. The move raises questions about the future impact on data privacy and the need for marketers to prioritize first-party data strategies.
Market Evolution and AI Models: An Industry Shift
The rapid advancements in AI technology, such as the upcoming Jet GPT-5, have posed questions about the future direction of AI models and their relevance to marketers. With companies like Meta and Google pushing the boundaries of AI capabilities, the market may soon witness a standardization of AI models. As these technologies mature, marketers may need to assess the practical impact of AI advancements on their strategies, emphasizing real-world application over technical complexities.
Music Stars Revive Field and Stream Magazine
Country music stars Eric Church and Morgan Wallin purchased the defunct Field and Stream magazine, leveraging its nostalgic brand equity to create a range of branded content including hotels and events. By recognizing the value of nostalgia brands and extending the Field and Stream brand beyond just a magazine, they showcase the potential for creating diverse revenue streams and building an empire around an established brand.
British Airways' Clever In-Flight Video
British Airways produced a creative in-flight video inspired by the Bridgerton period drama, adding humor and entertainment while delivering necessary safety information. By going beyond the typical boring instructional videos, British Airways showcases the power of enhancing customer experience and brand engagement through fun and innovative content.
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?
META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?
And does Spotify use podcasts for loyalty first?
Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.
Rants and raves include British Airways and Field & Stream magazine.
