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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Podcasts as a Loyalty Play and Brand Revival Strategies
The chapter explores how podcasts serve as a loyalty yield play for companies like Spotify, focusing on content marketing to enhance audience engagement. It also discusses the revival of nostalgic brands and the expansion of brand recognition into various industries through partnerships and content creation. The hosts conclude with travel plans, a recommendation for a zipline adventure, and a message of gratitude to the listeners for their support.
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