This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

X Takes Free Speech to a New Level (447)

Sep 27, 2024

Join Leon, an insightful veteran of X discussions, and Joe, who’s thrilled about The Onion's quirky membership initiative. They dive into why X's transparency report feels anything but clear and debate the New York Times' risky audio subscription model. Joe expresses glee over The Onion's innovative approach, while they critique LinkedIn's AI rollout. They also share opinions on the latest content marketing books and hilarious celebrity antics, blending humor with sharp industry insights.

01:11:28

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Episode guests

Joe

Leon

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Episode notes

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Quick takeaways

The podcast explores the implications of X's recent policy changes regarding blocked users, raising concerns about privacy and user experience.

A humorous commentary on celebrity parties highlights the absurd disconnect between lavish lifestyles and everyday realities of average individuals.

The Onion's shift to a membership model underscores a trend of valuing tangible content in an increasingly digital media landscape.

Deep dives

Safe Havens in Case of Global Conflict

The discussion highlights various places that are considered safe havens in the event of a global conflict, specifically World War III. Suggestions include unconventional locations like Antarctica, which some dismiss as impractical, and more appealing spots such as Canada and Chile. There's an argument made around the idea of choosing places that have less population density and potential for military targets, with a humorous take on the potential unavailability of basic needs in these remote locations. The implications are both lighthearted and thought-provoking, as the speakers jest about the absurdity of certain choices while considering the very real concept of safety during global turmoil.

Intro

2min

Celebrity Culture and Curiosities: A Light-Hearted Introduction

2min

Celebrity Tweets and NFL Insights

20min

Analyzing Twitter's User Engagement and Challenges

3min

The Rise of Subscription-Based Podcasting

21min

Content Marketing and Tech Accountability

9min

Exciting Developments in Content Marketing Literature

3min

Navigating Self-Publishing and Celebrity Engagements

10min

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).

The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).

And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.

Winners and losers include Tim Walz and LinkedIn's AI rollout.

Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.

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This week's links:

X and Blocked Users

X's Global Transparency Report

New York Times to Sell Pod Subs

Why the Onion Launched a Membership Program

Tim Walz's YouTube Show

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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