X Takes Free Speech to a New Level (447)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
00:00
The Rise of Subscription-Based Podcasting
This chapter examines the increasing interest in podcasting within higher education marketing and the challenges of creating impactful content. It discusses the trend of transitioning from ad-supported models to subscription-based strategies, highlighting initiatives like the New York Times' audio subscriptions and The Onion's innovative membership model. Through various examples, the chapter emphasizes the importance of audience engagement and the evolving dynamics of monetization in the podcasting landscape.
Transcript
Play full episode
