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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Navigating Self-Publishing and Celebrity Engagements
This chapter explores the benefits of self-publishing versus traditional book sales, highlighting the importance of direct reader relationships and data collection. It also discusses the unpredictable nature of hiring celebrities for events, illustrated by contrasting experiences at the Dreamforce conference. The chapter concludes with a preview of upcoming podcast episodes and a call for audience engagement.
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