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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
X Goes Full Idiot Mode in Suing Advertisers (440)
Aug 9, 2024
In a surprising move, a major social media platform sues its advertisers to win them back. A judge rules Google an illegal monopoly, sparking discussions about its implications and Apple's involvement. The conversation shifts to the Harris campaign's social media success versus the Army's failure with The Rock. Rants include changing opinions on the Olympics and a look at the rise of internal creators in content marketing. Humor and insights abound as the hosts navigate the chaotic landscape of tech and advertising.
01:09:56
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Quick takeaways
- X's decision to sue advertisers reflects a desperate attempt to regain their trust and attract them back to the platform.
- The ruling against Google as a monopoly highlights potential shifts in the advertising landscape and raises questions about Apple's future involvement.
Deep dives
The Importance of Trust in Content Marketing
Building trust with your audience is crucial for effective content marketing. This involves creating authentic connections through transparency and consistency in messaging. For instance, organizations should share both successes and challenges encountered along their journey to establish relatability. By doing so, brands can foster loyalty and enhance customer engagement over time.
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