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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Navigating Investment Strategies and Media Engagement
This chapter explores the need for diverse investment strategies and emotional detachment in financial decisions, while reflecting on the changing landscape of media engagement through social media. The speakers share personal insights on how effective storytelling by influencers enhanced their enjoyment of the Olympics, contrasting it with previous experiences. They also discuss the challenges of regulatory compliance in financial services, highlighting the necessity for collaboration with compliance teams when navigating content creation and marketing.
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