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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
What Content Marketers Can Learn from the DNC (442)
Aug 23, 2024
The discussion kicks off with a hilarious tale of firefighters saving a dog, followed by insightful takes on the DNC's savvy content strategies. Chick-fil-A dives into streaming, while Procreate stands firm against generative AI. The hosts highlight the Savannah Bananas' quirky marketing and Snoop Dogg's revamped campaign that emphasizes entertainment. They also explore the evolving landscape of youth engagement in politics, underscoring the importance of positivity and creative storytelling. A whirlwind of marketing innovation awaits!
01:06:23
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Quick takeaways
- The DNC has effectively engaged younger voters by transforming political discourse into enjoyable experiences filled with music and positivity.
- Chick-fil-A's new streaming strategy reflects a broader trend of brands producing engaging narratives that resonate with family-centric values and entertainment.
Deep dives
Engaging the Youth in Politics
The Democratic National Convention has successfully engaged younger audiences by creating a more vibrant and dynamic atmosphere compared to previous conventions. By incorporating music and lively interactions, the DNC has transformed traditional political discourse into a more appealing experience for young voters. This shift emphasizes positivity and hope, contrasting starkly with events that feel heavy with negativity and partisanship. The renewed focus on joy and authentic connection may help bring younger voters back into the political conversation, fostering engagement and participation.
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