What Content Marketers Can Learn from the DNC (442)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Brands as Content Creators
This chapter explores the trend of brands like Chick-fil-A venturing into the entertainment industry through original content creation, such as launching streaming services. The discussion highlights shifts in marketing strategies, the impact of generative AI on creativity, and innovative examples like the Savannah Bananas' unique approach to sports entertainment. It emphasizes the evolving landscape of content marketing and the implications for brand storytelling and engagement.
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