What Content Marketers Can Learn from the DNC (442)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Revamping Marketing Strategies with Humor and Connection
This chapter explores the transformation of Solo Stoves' marketing campaign featuring Snoop Dogg, which faced initial criticism for its lack of a revenue-generating focus. The new strategy emphasizes entertainment and consumer engagement while promoting a special edition product through a targeted website and newsletters.
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