What Content Marketers Can Learn from the DNC (442)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Revamping Marketing Strategies with Humor and Connection
This chapter explores the transformation of Solo Stoves' marketing campaign featuring Snoop Dogg, which faced initial criticism for its lack of a revenue-generating focus. The new strategy emphasizes entertainment and consumer engagement while promoting a special edition product through a targeted website and newsletters.
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