This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

What Content Marketers Can Learn from the DNC (442)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Viral Marketing vs. Traditional Ads: Missed Opportunities

This chapter examines the effectiveness of a marketing campaign featuring a celebrity, comparing the results of a viral ad to traditional advertising methods. It highlights key differences in viewer engagement and draws parallels to classic cinema to illustrate missed opportunities in the marketing landscape.

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