What Content Marketers Can Learn from the DNC (442)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Viral Marketing vs. Traditional Ads: Missed Opportunities
This chapter examines the effectiveness of a marketing campaign featuring a celebrity, comparing the results of a viral ad to traditional advertising methods. It highlights key differences in viewer engagement and draws parallels to classic cinema to illustrate missed opportunities in the marketing landscape.
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