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10min chapter
What Content Marketers Can Learn from the DNC (442)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Engaging Youth with Joyful Politics
This chapter explores the Democratic National Committee's innovative approach to connect with younger audiences through uplifting messaging and constructive political dialogue. It emphasizes the importance of positivity and collaboration over negativity in political discussions, aiming to draw disengaged youth back into the political arena. Additionally, the chapter touches on content licensing strategies, exemplified by NSYNC's resurgence, and discusses the significance of creating timeless, relevant content.
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