

#216: Operationalizing a Culture of Experimentation with Lukas Vermeer
12 snips Apr 4, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Introduction
00:00 • 3min
What Is an Effective Experimentation Culture?
02:40 • 5min
The Importance of Uncertainty in Leadership
07:17 • 5min
The Importance of Being Co-Located
12:27 • 2min
The Power of Deep Dives With Senior Leadership
14:41 • 4min
How to Be a Successful Copywriter
19:07 • 2min
The Importance of Embracing Experimentation
21:09 • 2min
How to Grow a Community of Experimentation Practice in an Organization That Isn't Booking
23:01 • 4min
The Future of Business Intelligence
26:38 • 3min
The Importance of a Decision Matrix
29:14 • 2min
The Role of Education in the Culture of a Business
31:14 • 4min
Building a Culture of Experimentation
35:35 • 2min
The Role of Leadership in Optimizing for Change
37:40 • 3min
The Role of Leadership in Optimizing for the Right Thing
40:11 • 5min
How to Interview With Senior Leadership
45:03 • 2min
How to Optimize Your Process
46:44 • 2min
How to Apply the Scientific Method to Startups Without Being a Zealot
48:50 • 5min
How to Operationalize Media Mix Modeling for Modern Brands
53:53 • 3min
How to Be a Better Blogger
57:04 • 3min