Lucas: I just think in this world, as we are trying to measure media and being thoughtful about it in better ways, seeing Media Mix Model reemerge is something that's accessible and useful in marketing again. Val: We would we'd love to hear from you either on this topic or any other that you'd like to for us to cover on the show. You can reach us at our Twitter account or on the measure slack group or on our LinkedIn page.
How does one build a strong culture of experimentation at an organization (and what does that even mean)? One way is to spend a few years working at a company that already has such a culture… and then jump ship to another organization that is well on its way! That's (sort of) what our guest, Lukas Vermeer, did when he left booking.com to go to Vista. With Val Kroll guest-co-hosting, we dug into the challenges — organizational, educational, and mindset-al (?) — when it comes to having an organization successfully and appropriately integrate experimentation into their operational ways. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.