When you were going through that training, did you imagine Lucas in the future today focusing and spending so much time thinking about process and people and culture? No, I'm not in the slightest. Oh, yes, 1000%. Yeah, so I studied the computational intelligence. So a lot of... We now call AI, right? And then sort of by chance I rolled into a project where the product they were using was a next best offer or next best action tooling. It was using some sort of fancy Bayesian bandit out with them under the hood. The best way to minimize call handling time is to hang up the phone and not sell anything.

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