The Power of Deep Dives With Senior Leadership

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I love that you were able to have those deep dives with senior leadership. Creating that space for experimentation, I could only dream of what that would feel like. That is the technical foundation that allows it to happen. There's also the organizational foundation where no one told her not to do this. And in fact, leadership encouraged it and said, actually, if you have a good idea, then please do test it. But on the flip side, the cultural infrastructure of tests need to start with a theory that you're trying to validate with a clear objective.

How does one build a strong culture of experimentation at an organization (and what does that even mean)? One way is to spend a few years working at a company that already has such a culture… and then jump ship to another organization that is well on its way! That's (sort of) what our guest, Lukas Vermeer, did when he left booking.com to go to Vista. With Val Kroll guest-co-hosting, we dug into the challenges — organizational, educational, and mindset-al (?) — when it comes to having an organization successfully and appropriately integrate experimentation into their operational ways. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.