The problem was sort of the perverse incentives and the fact that these people were part of the same company, but at the same time they were actually trying to optimize for different things. I think there are times where analytics teams or optimization teams say the organization is bonkers. Who does, who can carry the torch of saying, let's explain why these, we can't get these? The challenge is that when leaders become clearer in what they expect parts of the organization to achieve, the larger the odds that some conflict is going to arise.

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