The problem was sort of the perverse incentives and the fact that these people were part of the same company, but at the same time they were actually trying to optimize for different things. I think there are times where analytics teams or optimization teams say the organization is bonkers. Who does, who can carry the torch of saying, let's explain why these, we can't get these? The challenge is that when leaders become clearer in what they expect parts of the organization to achieve, the larger the odds that some conflict is going to arise.
How does one build a strong culture of experimentation at an organization (and what does that even mean)? One way is to spend a few years working at a company that already has such a culture… and then jump ship to another organization that is well on its way! That's (sort of) what our guest, Lukas Vermeer, did when he left booking.com to go to Vista. With Val Kroll guest-co-hosting, we dug into the challenges — organizational, educational, and mindset-al (?) — when it comes to having an organization successfully and appropriately integrate experimentation into their operational ways. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.