Adspend with Ash Melwani and Rabah Rahil

EP 15 - Split Testing Secrets From $300MM In Sales

Jun 27, 2022

01:17:42

Creator website

Episode guests

Dylan Ander

Highlights

AI Chapters

Episode notes

E-Commerce - Price Anchoring

02:03

The Empathy Map for Retention Email Marketing

03:40

Google Analytics

03:34

Introduction

2min

How to Scale Your Ad Spend

4min

Can You Double Your Conversion Rate?

2min

The One Grinch With Landers

5min

The Empathy Map for Retention Email Marketing

4min

Is Split Testing a Good Control?

4min

What's the 95% Chance of a $40,000 Increase?

4min

Do You Need a Thousand Per Variant?

4min

Get Your Add to Cart Button Above the Fold on Mobile

4min

10.

E-Commerce - Price Anchoring

2min

11.

What's the Best Way to Structure Tests?

2min

12.

Is Your Traffic Optimized?

4min

13.

Removing Elements Is the First Test

3min

14.

Google Analytics

4min

15.

Is Returning a Better Experience?

3min

16.

Google Optimized Is the Future of CRO

3min

17.

Google Optimized Now Integrates With Google Analytics Four

3min

18.

The Biggest Problem for SEO Is That You Don't Know How to Use It and Use It to Your Advantage

3min

19.

How Do I Improve My Conversion Rate?

3min

20.

How to Get a 40% Discount on a Collagen Supplement

3min

21.

E-Commerce

3min

22.

Aov Countdown

2min

23.

Shower Pattern Outshouter Dryer

4min

24.

The New York Whale Roadshow

2min

Today Ash and Rabah welcome Dylan Ander, founder of splittesting.com and one of the smartest minds in CRO. After $300M in sales for clients, he's here to share some of his secrets...

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See you next Monday at 9AM EST 👋