What's the 95% Chance of a $40,000 Increase?

Ashley: Is there a minimum like sessions per experiment that you guys are looking for to get to that? You know, that's so. A lot of people say 95% or nothing, right? Like when you learn in high school, it's like a P value. So the way that we implement it is if we see all signs, right? Some split tests were trying to increase average order value. Some were trying to increased at a cart rate and don't care about the purchases. If you're working on that front end conversion rate, take a look at your add to carts. It can take two hours to make that test because what about all the different sizes of screens?