Can You Double Your Conversion Rate?

In the last two years, we were using a single landing page and we made no changes whatsoever. And it got us to where we were, which was fine, but now things are harder. Like you can go and start making four or five different landing pages and see if you can even just double your conversion rate. So that's how I think we've kind of like survived, but now getting past that like 20 K a day and spend, we have to improve the, the conversion rate a little bit more.And then also balancing increasing AOV. Right?