3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 15 - Split Testing Secrets From $300MM In Sales

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

E-Commerce

We want to get these people who are buying just a single bottle to get one more thing so we're thinking of raising that threshold to actually put it in at 50 and then charging flat fee of four five dollars right um. We've done before is keep your full free shipping but say free shipping at 50 at 60 75 and 100 but it's always free shipping interestingso people think it and then they get to the cart and they're like wait hold on i thought it was 50 on lock it's 30 click boom chooseYeah, this is so it's like an intentional typo or error yeah that's in the customer's favor right this is really interesting. I don't know if you guys as

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