Removing Elements Is the First Test

Taylor: One of our first tests that we run on home pages, undoubtedly is removing elements. So whether you remove or add understanding that first off, removing a small thing might be a bright green and like 40% conversion rate improvement because it's distracting them from everything else. And number two, when we start with new clients, we find there's a lot of bullshit on the site. Now just remove it like I mean I can sign a client you know two minutes later do that. Taylor: The other thing to shout out Nick again, he told me that I was always talking about it wrong, which is like we'll find some like even in the sales process I'd be like to