EP 15 - Split Testing Secrets From $300MM In Sales
Adspend with Ash Melwani and Rabah Rahil
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Is Your Traffic Optimized?
Two weeks is the minimum for how long a test has to run. If you're like a really nine figure brand, you can just select and Google optimize like 20% of your traffic for testing. So if you want to use be really conservative, use 10% of your ad spend for testing. Do you find reductive or additive testing is better? Like do you think when you take away stuff it's better or do you add things that back up fashion brands? It really does depend on the industry but I would say as an agency we've added this thing in people’s supplements.
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