Adspend with Ash Melwani and Rabah Rahil cover image

EP 15 - Split Testing Secrets From $300MM In Sales

Adspend with Ash Melwani and Rabah Rahil

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How Do I Improve My Conversion Rate?

i had a really big question i think right um the biggest thing that we were talking about this before we started right is CR uh conversion rate versus like a uh aov. The main question here is how do i balance between conversion rate but then aov as well? Make sure your default of where you see first, what they click on and post-purchase upsells are all key to getting people to buy more. You get what you pay for and you can sell what they're paying for too.

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