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EP 15 - Split Testing Secrets From $300MM In Sales
Adspend with Ash Melwani and Rabah Rahil
What's the Best Way to Structure Tests?
Top down. That is it. If you're testing something that's two or three, like we call them buckets down the page, if you're testing the third bucket on your page, you may only get 40% of people seeing that. You definitely want things that 100% of people see. So one of the hidden tricks is looking at the scroll map because it obviously goes down more and less. The above the fold will have almost 10 times the impact of what's in the footer.
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