Adspend with Ash Melwani and Rabah Rahil cover image

EP 15 - Split Testing Secrets From $300MM In Sales

Adspend with Ash Melwani and Rabah Rahil

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Aov Countdown

Shopify is changing their shipping tiers. There's a lot of steps so makes sense so just up the tier and one other thing on this too in the announcement bar at the top there's this thing called i think it's called aov countdown or like aov countdown time or something like that. Have to definitely test because i i was thinking about it last time i was talking around about it and i was like all right well we're gonna have to you know change their shipping  and they add twenty five dollars to cart and it says fifty more dollars to free shipping. It worked out really well wasn't great for new customers which would make sense but for our returning customers we really smashed

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