The Empathy Map for Retention Email Marketing

Nick turned us on to empathy mapping, which absolutely changed the game for acquisition because by looking at how they're going to feel over here, you can market it other than just saying like, Hey, let's solve the problem. And literally mapping the empathy of the customer all the way through. So this also goes to retention email marketing, text messaging,. Like literally empathy, mapping the entire process of like from before they find you to when they're becoming a raving fan. When is weakest? It's kind of like also a self analysis of cool.