Dylan Ander

Dylan Ander, founder of heatmap.com and e-commerce optimization expert, dives deep into the complexities of conversion rate optimization. He asserts that conversion rate isn't the sole measure of success, advocating for metrics like CAC payback and 60-day LTV. Dylan discusses how to build effective creative testing frameworks and the importance of robust attribution methods, especially when platform data falls short. He shares actionable insights on using on-site surveys for better data, pricing strategies, and even audits a website, revealing key areas for improvement.

In this intriguing conversation, Dylan Ander, the Founder and CEO of Heatmap.com and a specialist in conversion rate optimization, shares his expertise on enhancing online revenue. He dispels myths about CRO, emphasizing that it’s more than just aesthetics. Dylan delves into user psychology, effective copywriting, and the importance of data-driven design approaches. He also addresses the role of AI in analytics while advocating for real user feedback to refine strategies and boost conversions. Prepare to rethink your approach to website optimization!

Dylan Ander, founder of Heatmap and author of Billion Dollar Websites, dives into the evolving landscape of ecommerce funnels. He discusses the need for human-led creativity as AI becomes ubiquitous and critiques traditional direct response funnels that are losing their edge. Dylan shares insights on how homepage-style landing pages can enhance conversions and explores monetizing beyond just products. He also outlines a six-part research framework for optimizing customer behavior and how to prioritize testing for maximum impact.