Dylan Ander

In this intriguing conversation, Dylan Ander, the Founder and CEO of Heatmap.com and a specialist in conversion rate optimization, shares his expertise on enhancing online revenue. He dispels myths about CRO, emphasizing that it’s more than just aesthetics. Dylan delves into user psychology, effective copywriting, and the importance of data-driven design approaches. He also addresses the role of AI in analytics while advocating for real user feedback to refine strategies and boost conversions. Prepare to rethink your approach to website optimization!

Today Ash and Rabah welcome Dylan Ander, founder of splittesting.com and one of the smartest minds in CRO. After $300M in sales for clients, he's here to share some of his secrets... Banger of an episode. If you liked this... Join 7500+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Dylan on Twitter - https://twitter.com/Splittestingcom Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

Dylan Ander, founder of heatmap.com and e-commerce optimization expert, dives deep into the complexities of conversion rate optimization. He asserts that conversion rate isn't the sole measure of success, advocating for metrics like CAC payback and 60-day LTV. Dylan discusses how to build effective creative testing frameworks and the importance of robust attribution methods, especially when platform data falls short. He shares actionable insights on using on-site surveys for better data, pricing strategies, and even audits a website, revealing key areas for improvement.