Limited Supply S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)
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Jun 11, 2025 In this intriguing conversation, Dylan Ander, the Founder and CEO of Heatmap.com and a specialist in conversion rate optimization, shares his expertise on enhancing online revenue. He dispels myths about CRO, emphasizing that it’s more than just aesthetics. Dylan delves into user psychology, effective copywriting, and the importance of data-driven design approaches. He also addresses the role of AI in analytics while advocating for real user feedback to refine strategies and boost conversions. Prepare to rethink your approach to website optimization!
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Evolve Instead of Rebuild Website
- Avoid full website rebuilds at once; evolve your site with data-backed split testing instead.
- Implement incremental changes over months to increase revenue and reduce risks.
Broaden CRO Focus Beyond Split Tests
- CRO isn’t just about split testing or button colors; it includes copywriting, site speed, and landing page design.
- Focus on holistic optimization beyond vanity metrics like conversion rate.
Choose Tests Based on Change Type
- Use split tests for design and functional changes, like bundle builders or flavor selectors.
- Use live tests for content changes such as landing page rewrites or module swaps.
