S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)
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Engagement Metrics and Marketing Funnels
This chapter explores the engagement differences between social media platforms like TikTok and search engines like Google, emphasizing user intent and conversion rates. It discusses the tracking of online traffic sources for e-commerce and the importance of adapting marketing strategies, particularly regarding the dual funnel approach. Additionally, the chapter highlights the evolving functions of advertisements and the need for tailored content across various platforms to effectively convert consumer interest into sales.
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