Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies.
Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies.
Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
Oct 14, 2026 • 22min
What Solawave Would Repeat (and Rethink) in Q4 (with Andrew Silberstein)
Andrew Silberstein, Solawave co-founder, joins Dan Pantello, Marpipe founder, to unpack high-stakes Q4 decisions. They explore a late shipment that sparked a breakthrough BOGO offer, smarter discounting, Solawave’s expanding skincare ecosystem, and why cart upsells outperform crowded product pages. They also discuss email fatigue, gift attribution through QR-enabled unboxing, and reaching men more efficiently on Meta.
Oct 7, 2026 • 33min
Build a Q4 Landing Page With AI
AI can build landing pages fast, but generic inputs produce generic results. Explore the five questions every page must answer, the essential modules that turn winning ad angles into focused funnels, and a research process rooted in customer language. See a Love Wellness page come together in 45 minutes, plus shortcuts, tools, chatbot ideas, and landing page conversion benchmarks.
10 snips
Sep 30, 2026 • 37min
What Does It Actually Take to Win BFCM? (Live from Q4 Summit, with Cody Plofker)
Cody Plofker, former CEO of Jones Road Beauty and consumer brand operator, shares a candid playbook for winning Black Friday and Cyber Monday. He covers year-round demand creation, holiday tuneups, inventory risks, funnel signals, TV advertising, creative budgets, and the pitfalls of tempting ad credits. He also explains why January may be the real Q4 for wellness and subscription brands.
Sep 23, 2026 • 29min
How HexClad Turned Cookware Into a Billion Dollar Brand (with Danny Winer)
Danny Winer, co-founder and CEO of HexClad, shares how he built a bootstrapped cookware startup into a billion-dollar global brand. He discusses lessons from a failed juicer business, making cookware visually irresistible, turning the brand into a media company, Gordon Ramsay’s involvement, promotions without cheapening the brand, and why Q4 planning starts twelve months early.
4 snips
Sep 16, 2026 • 48min
AI Landing Pages and Micro-Persona Ads (live from Verified, The Social Commerce Podcast)
Peter Griskum, a social commerce and digital marketing contributor focused on creators and emerging commerce models, joins a lively discussion on modern growth. Explore the Hudson method of micro-persona creators, AI-built landing pages, and the shifting economics of creative and Meta ads. They also unpack why some celebrity brands thrive, why others fail, and how authentic content may shape agentic commerce.
5 snips
Sep 9, 2026 • 34min
S17 E10: How to Launch Black Friday Two Weeks Early (with Ezra Firestone)
Ezra Firestone, the e-commerce entrepreneur behind Boom, Overtone, Smart Marketer, and Zipify, shares his Q4 playbook. He explains why Black Friday should start two weeks early, how to map promotions across every holiday peak, and why New Year’s sales are overlooked. He also covers threshold discounts, audience warming, bundles, live commerce, holiday landing pages, upsells, and repeat-purchase flows.
6 snips
Sep 2, 2026 • 22min
S17 E9: Why Routine Beats Discounts This Q4 (with Jen Gray)
Jen Gray, a marketing executive and former SVP at Recharge, explores why routine may outperform discounts during Q4. She examines behavioral buying over demographic personas, how brands turn one-time purchases into daily habits, and why Millennials and Gen Z shop differently. She also covers product diversification, goal-driven positioning, and subscription strategies for converting holiday acquisition into lasting value.
8 snips
Aug 26, 2026 • 41min
S17 E8: What Every DTC Brand Should Know Before Q4 (with Shopify's Harley Finkelstein)
Harley Finkelstein, President of Shopify and e-commerce strategist, shares data-driven holiday trends and why shoppers plan earlier each year. He explores novelty marketing, founder-led unscalable moves that outmaneuver big brands, targeted discounts and free shipping, and where AI actually helps personalization. Short, tactical conversation focused on what to plan before Q4 rush.
Aug 19, 2026 • 44min
S17 E7: The Acquisition Channel JRB Got Wrong ...and How They Fixed It
Sean Drobeck, senior TV strategy lead at Tatari, explains programmatic, linear and CTV mechanics. Cody Plofker, former Jones Road CEO, recounts scaling from paid social to a TV-driven halo. They cover when to add TV, testing budgets and remnant buys, how TV lifts Meta performance, and how to measure TV without platform bias.
Aug 12, 2026 • 37min
S17 E6: Why Your Company's AI Chats Are a Total Mess (And How to Fix It)
Jacob Posel, co‑founder of HQ and former AI/ML student and data scientist, explains why teams end up with fragmented AI workflows. He describes HQ as a shared memory layer for company-wide AI skills. Conversations cover who becomes AI-native, how to capture and scale workflows, HQ's gardening agent to prevent stale context, and which AI habits will look ridiculous soon.
