Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
8 snips
Oct 29, 2025 • 36min
S14 E5: How AI Is Rewriting the Rules of Ecom Marketing (with Liam Millward, Co-Founder and CEO of Instant)
Liam Millward, Co-founder and CEO of Instant, started his AI-driven email marketing platform as a teenager. He discusses how AI can drive 25% of revenue for brands, emphasizing the need for personalized email experiences. Instant generates unique emails based on shopper behavior, moving away from one-to-many communications. Liam shares insights on AI's role in marketing strategy, the importance of owning customer data, and how brands can optimize their marketing funnels with AI, making it a must-listen for founders and marketers alike.
4 snips
Oct 22, 2025 • 30min
S14 E4: From Failure to a Billion Dollar Brand (with Danny Winer, CEO at Hexclad Cookware)
Danny Winer, the CEO of Hexclad Cookware, discusses his journey from a failed juicer business to creating a billion-dollar cookware brand. He shares the importance of storytelling in building Hexclad’s identity and how innovative designs have set them apart. Danny reflects on lessons learned from failures, his partnership with Gordon Ramsay, and the shift to a content-first strategy. He also offers insights into marketing, promotion tactics, and the significance of long-term planning for sustainable growth.
55 snips
Oct 16, 2025 • 38min
S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)
In this captivating discussion, Hudson Leogrande, the founder of Comfrt, shares how he transformed a bootstrapped idea into a $700 million apparel brand on TikTok. He emphasizes the power of relatable creators over celebrities and unveils his dynamic pricing and pre-order strategies for managing cash flow. Hudson also discusses purpose-driven product design, aligning offerings with mental health causes, and building a thriving affiliate community. With resilience as his backdrop, his insights are invaluable for any entrepreneur looking to scale their business authentically.
6 snips
Oct 8, 2025 • 43min
S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)
Jerel Blades, Head of Growth at TUSHY, shares his expertise in transforming taboo topics into memorable brands. He discusses the innovative tactics behind TUSHY's $100M success, from eye-catching truck ads to viral bidet memes. Jerel dives into the importance of measuring brand lift across various channels and balancing performance with creativity. He also highlights strategies for a successful Black Friday, emphasizing a calm mindset and clear messaging, proving that bold brands not only win but also have fun in the process.
14 snips
Oct 1, 2025 • 34min
S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)
Aaron Paul, co-founder of Paul Street and an affiliate marketing expert who has driven over $500M in affiliate revenue, shares invaluable insights on the evolution of brand marketing. He discusses how affiliates have replaced traditional PR as the main trust signals for consumers. Aaron explains the importance of social proof and timing when launching affiliate programs. He also delves into advanced deal structures for top affiliates and how media buyers can scale brands through innovative performance strategies, ensuring longevity in partnerships.
14 snips
Sep 24, 2025 • 31min
S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)
Aaron Nosbisch, the founder and CEO of BRĒZ, a hemp THC beverage brand, discusses his journey from a successful 4/20 launch to achieving nearly $70M in revenue. He reveals how direct-to-consumer strategies fueled demand, while retail channels provided scaling. Aaron shares insights on leveraging TikTok Shop, creating viral content with a raw approach, and the importance of rotating offers over discounts. He reflects on lessons learned from a Black Friday misstep and emphasizes the necessity of authenticity in brand-building.
16 snips
Sep 17, 2025 • 44min
S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)
Jared Brody, EVP of Marketing at Resident and Ashley Home, dives into the world of mega-catalogs and digital transformation. He shares insights on building an internal agency post-acquisition and linking online ads to real-world sales. Jared discusses using AI for creative generation and optimizing marketing strategies for thousands of products. He also reveals strategies for holiday campaigns and the importance of a performance-driven team culture. Whether you're in DTC or simply curious, his experiences offer valuable lessons for navigating the modern marketing landscape.
11 snips
Sep 10, 2025 • 30min
S13 E10: How to Maximize Your Black Friday & Cyber Monday Sales
Get ready for Black Friday and Cyber Monday with a strategic playbook packed with tips to maximize your sales! Learn how to craft promotions that don’t sabotage your margins, optimize your website for conversions, and build customer loyalty with effective bundles and discounts. Plus, discover essential email and SMS strategies that drive engagement. Insider examples from successful brands illustrate the importance of trust and clarity in your communications. Dive in and transform your holiday shopping strategy!
20 snips
Sep 3, 2025 • 1h 29min
S13 E9: Real DTC Stories to Learn From
Dive into marketing magic with insights from Nik, the DTC expert! Discover the clever 'drunk grandma test' that simplifies brand messaging. Learn about balancing organic and paid growth, plus the vital role of creative testing. Hear stories of success and pitfalls from collaborative efforts with major brands like Taco Bell and Rare Beauty. This is an engaging exploration of how to effectively capture attention while building brand trust in the digital age.
16 snips
Aug 27, 2025 • 1h 6min
S13 E8: What the Best Brands Are Doing (And You Should Do It, Too)
Discover what it takes to build a successful brand in 2025, focusing on community and authentic engagement. Learn how effective messaging can turn customers into loyal clients and why understanding product-market fit is crucial. With just a $2,500 budget, find out how to achieve organic growth without ad spending. Dive into innovative whitelisting strategies and the importance of personal connections in marketing. Plus, gain insights on optimizing landing pages and boosting social media engagement to scale your business sustainably.
