Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
14 snips
Oct 1, 2025 • 35min
S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)
Aaron Paul, co-founder of Paul Street and an affiliate marketing expert who has driven over $500M in affiliate revenue, shares invaluable insights on the evolution of brand marketing. He discusses how affiliates have replaced traditional PR as the main trust signals for consumers. Aaron explains the importance of social proof and timing when launching affiliate programs. He also delves into advanced deal structures for top affiliates and how media buyers can scale brands through innovative performance strategies, ensuring longevity in partnerships.
14 snips
Sep 24, 2025 • 31min
S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)
Aaron Nosbisch, the founder and CEO of BRĒZ, a hemp THC beverage brand, discusses his journey from a successful 4/20 launch to achieving nearly $70M in revenue. He reveals how direct-to-consumer strategies fueled demand, while retail channels provided scaling. Aaron shares insights on leveraging TikTok Shop, creating viral content with a raw approach, and the importance of rotating offers over discounts. He reflects on lessons learned from a Black Friday misstep and emphasizes the necessity of authenticity in brand-building.
16 snips
Sep 17, 2025 • 44min
S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)
Jared Brody, EVP of Marketing at Resident and Ashley Home, dives into the world of mega-catalogs and digital transformation. He shares insights on building an internal agency post-acquisition and linking online ads to real-world sales. Jared discusses using AI for creative generation and optimizing marketing strategies for thousands of products. He also reveals strategies for holiday campaigns and the importance of a performance-driven team culture. Whether you're in DTC or simply curious, his experiences offer valuable lessons for navigating the modern marketing landscape.
11 snips
Sep 10, 2025 • 30min
S13 E10: How to Maximize Your Black Friday & Cyber Monday Sales
Get ready for Black Friday and Cyber Monday with a strategic playbook packed with tips to maximize your sales! Learn how to craft promotions that don’t sabotage your margins, optimize your website for conversions, and build customer loyalty with effective bundles and discounts. Plus, discover essential email and SMS strategies that drive engagement. Insider examples from successful brands illustrate the importance of trust and clarity in your communications. Dive in and transform your holiday shopping strategy!
20 snips
Sep 3, 2025 • 1h 29min
S13 E9: Real DTC Stories to Learn From
Dive into marketing magic with insights from Nik, the DTC expert! Discover the clever 'drunk grandma test' that simplifies brand messaging. Learn about balancing organic and paid growth, plus the vital role of creative testing. Hear stories of success and pitfalls from collaborative efforts with major brands like Taco Bell and Rare Beauty. This is an engaging exploration of how to effectively capture attention while building brand trust in the digital age.
16 snips
Aug 27, 2025 • 1h 6min
S13 E8: What the Best Brands Are Doing (And You Should Do It, Too)
Discover what it takes to build a successful brand in 2025, focusing on community and authentic engagement. Learn how effective messaging can turn customers into loyal clients and why understanding product-market fit is crucial. With just a $2,500 budget, find out how to achieve organic growth without ad spending. Dive into innovative whitelisting strategies and the importance of personal connections in marketing. Plus, gain insights on optimizing landing pages and boosting social media engagement to scale your business sustainably.
11 snips
Aug 20, 2025 • 27min
S13 E7: Why Your Website Isn’t Converting (and How to Fix It)
Struggling to convert traffic into sales? Discover vital website design elements that enhance customer acquisition through empathy and quality visuals. Learn how to optimize all web pages with storytelling and high-quality content to build trust. Get tactical advice on using Figma for creating compelling marketing materials and effective product bundling strategies. Plus, insights on preparing for the Q4 Summit to tackle e-commerce trends and strategies for maximizing sales during peak seasons.
28 snips
Aug 13, 2025 • 32min
S13 E6: Landing Page Secrets That Actually Convert
Learn how to transform your landing pages into conversion machines! Discover the power of simplicity in copy and the impact of lifestyle images over mere product shots. Explore innovative strategies for lesser-known brands to outshine competitors. Find out why social proof and mobile optimization are crucial, plus tips for effective pop-up forms. Don't overlook ADA compliance and efficient checkout processes that build trust and enhance user experience. This guide offers actionable insights to turn clicks into loyal customers!
17 snips
Aug 6, 2025 • 41min
S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
Miranda Atkins, the Performance Marketing Manager at 365 Holdings, has a knack for turning small ad budgets into massive sales. She shares how diversifying from traditional platforms like Meta to reach audiences on Pinterest and AppLovin resulted in impressive holiday sales. Miranda offers insights on how to creatively adapt ads across channels and why relying on a single platform can be risky. She also discusses the role of AI in advertising and how smaller brands can leverage smart strategies without overspending.
9 snips
Jul 30, 2025 • 55min
S13 E4: What Your Landing Page Is Doing Wrong
Dive into the world of landing pages and discover what's holding them back! Explore how to strategically place social proof and craft compelling calls-to-action that drive clicks. Uncover common design pitfalls on mobile that could cost conversions. Plus, gain insights into the unique shopping behaviors of men. From food to fashion, these tips are valuable for any DTC brand looking to optimize their online presence and boost sales.
