Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
Jan 28, 2026 • 39min
S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)
Ian Myers, Founder and CEO of Oceans, a high-skill operational offshoring firm helping startups scale with global talent. He explains why top offshore hires should be treated as co-pilots, how to build real culture across borders, and practical onboarding for the first 90–100 days. They also cover pairing offshore talent with AI and hiring tactics that distinguish doing the work from owning it.
Jan 21, 2026 • 48min
S15 E3: How to Actually Think about Branding
Join John Scheer, co-founder of Herman-Scheer, a branding agency specializing in health and well-being, as he shares insights on effective branding. He emphasizes that real branding goes beyond logos, centering on clarity and strategy. Discover why positioning decisions matter, especially for new brands. John also advocates for strong messaging over superficial design and the importance of using customer insights. Learn how authentic stories can drive brand identity and why founders should prioritize clarity in their narratives.
21 snips
Jan 14, 2026 • 36min
S15 E2: The Right Way to Work With Influencers
Ben Soffer, an entrepreneur and creator-marketing expert behind Spritz Society, shares insights on effective influencer partnerships. He emphasizes that creators are more than just distribution channels; they're community builders and cultural translators. Ben discusses the pitfalls of poorly targeted gifting and stresses the importance of authenticity. He delves into strategies for collaborating with micro, macro, and mid-tier influencers, advocating for tailored tactics based on product economics. Authentic relationships are key to driving trust and advocacy in the influencer space.
14 snips
Jan 7, 2026 • 36min
S15 E1: The Growth Levers Most Brands Ignore in Q1
Brands often overlook Q1 as a slow season, but it’s prime for testing channels due to lower CPMs. Nik emphasizes the power of internal creators as a content assembly line, making campaigns faster and more effective. He explores YouTube sponsorship strategies and shares tips for successful TikTok Shop integrations. Additionally, he highlights the importance of the middle-of-funnel tactics for building trust and driving conversions. With practical advice on leveraging advertorials and creator partnerships, there’s plenty to consider for growth this quarter.
9 snips
Dec 17, 2025 • 37min
S14 E12: The PDP Playbook Every DTC Brand Should Be Using
Discover the secrets to creating compelling product detail pages that drive conversions. Learn why these pages are key to sales success, yet often overlooked. Nik shares essential elements to include above the fold, ensuring visitors stay engaged. He emphasizes a user-friendly design, the importance of clear variant options, and integrates social proof to build trust. Plus, find out how to tailor experiences based on traffic sources and utilize exit pop-ups to capture leads. Transform your approach and watch your conversion rates soar!
15 snips
Dec 10, 2025 • 33min
S14 E11: The Truth About Retention and BFCM
Nik Sharma, a DTC expert and founder, joins Eric to discuss the strategic shift in Black Friday marketing. They emphasize that simplified offers outperform clever ones and that effective retention strategies are crucial post-purchase. Nik reveals how brands can optimize their email flows for maximum impact and why retaining customers requires more than just good discounts. They also explore the evolving landscape of creative strategies in advertising, highlighting the use of AI tools for smarter decision-making.
23 snips
Dec 3, 2025 • 42min
S14 E10: The BFCM Tactics That Actually Worked
Simon Wohl, a growth consultant and fractional CMO specializing in scaling DTC brands, shares key insights into the Black Friday and Cyber Monday phenomena. He explains how strategic offer sequencing can dramatically boost revenue and discusses shopper behavior trends leading up to the holiday. With real data from successful brands, Simon highlights the importance of smart spending over loud marketing. He also emphasizes the often-overlooked power of email and SMS strategies, revealing that many brands still under-utilize these tools.
Nov 26, 2025 • 33min
S14 E9: Last Minute BFCM 2025 Playbook
Running late on your Black Friday-Cyber Monday plans? Discover a rapid-fire 70-point checklist to tighten up your ecom site, from optimizing mobile layouts to perfecting promo codes. Learn about discount timing strategies and site performance checks to maximize your sales. Hear tips on scaling retargeting ads, engaging affiliates, and enhancing customer support. Plus, actionable post-purchase tactics to boost your average order value. Get ready to make this shopping season the best yet!
12 snips
Nov 19, 2025 • 33min
S14 E8: Chatting with Zain (The TikTok Shop Expert)
Zain Ali, founder of Zenith Agency and TikTok Shop specialist, dives into the fast-evolving world of social shopping. He reveals that mastering TikTok Shop is crucial for consumer brands to outpace competitors. Zain discusses the significance of product appeal tailored for TikTok, the strategy behind effective sampling and affiliate programs, and how TikTok virality can enhance Amazon sales. His insights on maximizing content volume over just creativity are eye-opening, making it clear that early engagement is the key to success on this booming platform.
4 snips
Nov 12, 2025 • 39min
S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)
Gulshan Kumar, CEO and co-founder of Swishables, transforms the mundane world of mouthwash into a brand that resonates. He discusses the importance of distribution-first thinking for scaling products, revealing that true growth stems from selling channels rather than just the product itself. Gulshan emphasizes finding unique markets like hotels and restaurants and creating a brand moat against competition. He highlights the value of selling emotional outcomes, like confidence, and urges founders to focus on meaningful metrics over typical returns.
