Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
Dec 10, 2025 • 33min
S14 E11: The Truth About Retention and BFCM
Nik Sharma, a DTC expert and founder, joins Eric to discuss the strategic shift in Black Friday marketing. They emphasize that simplified offers outperform clever ones and that effective retention strategies are crucial post-purchase. Nik reveals how brands can optimize their email flows for maximum impact and why retaining customers requires more than just good discounts. They also explore the evolving landscape of creative strategies in advertising, highlighting the use of AI tools for smarter decision-making.
23 snips
Dec 3, 2025 • 42min
S14 E10: The BFCM Tactics That Actually Worked
Simon Wohl, a growth consultant and fractional CMO specializing in scaling DTC brands, shares key insights into the Black Friday and Cyber Monday phenomena. He explains how strategic offer sequencing can dramatically boost revenue and discusses shopper behavior trends leading up to the holiday. With real data from successful brands, Simon highlights the importance of smart spending over loud marketing. He also emphasizes the often-overlooked power of email and SMS strategies, revealing that many brands still under-utilize these tools.
Nov 26, 2025 • 33min
S14 E9: Last Minute BFCM 2025 Playbook
Running late on your Black Friday-Cyber Monday plans? Discover a rapid-fire 70-point checklist to tighten up your ecom site, from optimizing mobile layouts to perfecting promo codes. Learn about discount timing strategies and site performance checks to maximize your sales. Hear tips on scaling retargeting ads, engaging affiliates, and enhancing customer support. Plus, actionable post-purchase tactics to boost your average order value. Get ready to make this shopping season the best yet!
12 snips
Nov 19, 2025 • 33min
S14 E8: Chatting with Zain (The TikTok Shop Expert)
Zain Ali, founder of Zenith Agency and TikTok Shop specialist, dives into the fast-evolving world of social shopping. He reveals that mastering TikTok Shop is crucial for consumer brands to outpace competitors. Zain discusses the significance of product appeal tailored for TikTok, the strategy behind effective sampling and affiliate programs, and how TikTok virality can enhance Amazon sales. His insights on maximizing content volume over just creativity are eye-opening, making it clear that early engagement is the key to success on this booming platform.
4 snips
Nov 12, 2025 • 39min
S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)
Gulshan Kumar, CEO and co-founder of Swishables, transforms the mundane world of mouthwash into a brand that resonates. He discusses the importance of distribution-first thinking for scaling products, revealing that true growth stems from selling channels rather than just the product itself. Gulshan emphasizes finding unique markets like hotels and restaurants and creating a brand moat against competition. He highlights the value of selling emotional outcomes, like confidence, and urges founders to focus on meaningful metrics over typical returns.
7 snips
Nov 5, 2025 • 33min
S14 E6: The Five Questions Behind Every Great Landing Page
Discover how speed in design can be a game-changer for brands looking to scale. Learn the five key questions that every effective landing page must answer to convert visitors into customers. Uncover common pitfalls designers face when attempting conversion-focused design, and explore why strategy and user experience outweigh flashy aesthetics. Nik shares insights on defining your audience and benefits, crafting compelling content, and monitoring performance for continuous improvement. This is essential knowledge for any marketer or designer!
37 snips
Oct 29, 2025 • 36min
S14 E5: How AI Is Rewriting the Rules of Ecom Marketing (with Liam Millward, Co-Founder and CEO of Instant)
Liam Millward, Co-founder and CEO of Instant, started his AI-driven email marketing platform as a teenager. He discusses how AI can drive 25% of revenue for brands, emphasizing the need for personalized email experiences. Instant generates unique emails based on shopper behavior, moving away from one-to-many communications. Liam shares insights on AI's role in marketing strategy, the importance of owning customer data, and how brands can optimize their marketing funnels with AI, making it a must-listen for founders and marketers alike.
4 snips
Oct 22, 2025 • 30min
S14 E4: From Failure to a Billion Dollar Brand (with Danny Winer, CEO at Hexclad Cookware)
Danny Winer, the CEO of Hexclad Cookware, discusses his journey from a failed juicer business to creating a billion-dollar cookware brand. He shares the importance of storytelling in building Hexclad’s identity and how innovative designs have set them apart. Danny reflects on lessons learned from failures, his partnership with Gordon Ramsay, and the shift to a content-first strategy. He also offers insights into marketing, promotion tactics, and the significance of long-term planning for sustainable growth.
55 snips
Oct 16, 2025 • 38min
S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)
In this captivating discussion, Hudson Leogrande, the founder of Comfrt, shares how he transformed a bootstrapped idea into a $700 million apparel brand on TikTok. He emphasizes the power of relatable creators over celebrities and unveils his dynamic pricing and pre-order strategies for managing cash flow. Hudson also discusses purpose-driven product design, aligning offerings with mental health causes, and building a thriving affiliate community. With resilience as his backdrop, his insights are invaluable for any entrepreneur looking to scale their business authentically.
6 snips
Oct 8, 2025 • 43min
S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)
Jerel Blades, Head of Growth at TUSHY, shares his expertise in transforming taboo topics into memorable brands. He discusses the innovative tactics behind TUSHY's $100M success, from eye-catching truck ads to viral bidet memes. Jerel dives into the importance of measuring brand lift across various channels and balancing performance with creativity. He also highlights strategies for a successful Black Friday, emphasizing a calm mindset and clear messaging, proving that bold brands not only win but also have fun in the process.
