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Limited Supply

Latest episodes

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May 15, 2024 • 55min

S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)

The podcast discusses the sustainability of fad businesses like Prime Energy and Stanley, the impact of private equity takeovers on brands, and the challenges of distribution in the beverage industry. They also explore the latest trends in social media marketing, including TikTok shops and dominating the funnel on Google Maps.
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May 8, 2024 • 31min

S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano

Bryan Kano, Nood's VP of Marketing, reveals the secrets behind scaling Nood to $60 million in under two years. He discusses the success of TikTok spending strategy, the importance of different attribution models in marketing, and the value of diversifying channels. Bryan also delves into the challenges of fulfillment and the virtues of being more methodical in marketing strategies.
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May 1, 2024 • 34min

S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game)

Discover how top DTC brands like Caraway and Mejuri made it big, tips on effective ads from Facebook, insights into IPOs and founder-investor conflicts, exploring Meta's shopping categories, and a breakdown of fulfillment complexities with Red Stag.
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Apr 25, 2024 • 57min

S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

Discussion on the impact of Ozempic on big snack brands, the bankruptcy of Outdoor Voices, volatility in Facebook ads, selecting ad agencies, and the erratic share-buying habits of Nelson Peltz.
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Mar 20, 2024 • 47min

S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page

CEO insights on learning from failure, managing 3PL issues, and building effective landing pages. Tips on Facebook ad management, importance of cash flow, and selecting suppliers wisely. Sponsored message on Postscript Cashback for boosting margins. Lessons on avoiding 'sexy' business ideas and embracing failure for growth.
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Mar 13, 2024 • 58min

S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller

Learn how Postscript Co-Founder Alex Beller reveals SMS marketing secrets, discusses challenges in pricing and segmentation, predicts the future of SMS marketing, and explores the impact of investors on startups.
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Mar 6, 2024 • 53min

S7 E10: This Simple Hack Produces a 78% Better ROAS

Discover the power of Facebook catalog ads for DTC brands and learn why Klaviyo's dominance may be waning. Uncover the top subscription barriers, the Thrasio bankruptcy, and the PostScript CashBack alternative. Dive into email marketing challenges, negotiating with content platforms, and strategies for business optimization.
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Feb 28, 2024 • 55min

S7 E9: Crush Your CRO with These 20 Elite Tips

Learn how to crush your CRO with 20 elite tips, discover the ups and downs of celebrity brands, optimize user experience and conversion rates, increase conversions with effective strategies, enhance product imagery, boost credibility with badges, and optimize product options for e-commerce success.
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Feb 21, 2024 • 48min

S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit

Discussing Shopify's latest price increases and the implications for retailers. Exploring Faire as a wholesale channel and its impact on pricing competition. Providing expert tips on website optimization for increased conversion rates.
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Feb 14, 2024 • 35min

S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC

In this episode, America's favorite EBITDADDY and Nik discuss changes to Facebook creative targeting, affiliate marketing, and the potential obsolescence of Shopify due to TikTok shop. They also explore Nutribolt's deal with Bloom Nutrition and highlight fundraising and acquisition news in the DTC industry.

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