Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
Aug 6, 2025 • 41min
S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
Miranda Atkins, the Performance Marketing Manager at 365 Holdings, has a knack for turning small ad budgets into massive sales. She shares how diversifying from traditional platforms like Meta to reach audiences on Pinterest and AppLovin resulted in impressive holiday sales. Miranda offers insights on how to creatively adapt ads across channels and why relying on a single platform can be risky. She also discusses the role of AI in advertising and how smaller brands can leverage smart strategies without overspending.
9 snips
Jul 30, 2025 • 55min
S13 E4: What Your Landing Page Is Doing Wrong
Dive into the world of landing pages and discover what's holding them back! Explore how to strategically place social proof and craft compelling calls-to-action that drive clicks. Uncover common design pitfalls on mobile that could cost conversions. Plus, gain insights into the unique shopping behaviors of men. From food to fashion, these tips are valuable for any DTC brand looking to optimize their online presence and boost sales.
5 snips
Jul 23, 2025 • 47min
S13 E3: No Code? No Problem (with Billy Howell, Founder of Stupid Simple Apps)
Billy Howell, founder of Stupid Simple Apps, kicks off a fascinating discussion on 'vibe coding,' a no-code approach to app creation using AI. He shares his journey from failing coding classes to a thriving app agency, revealing how non-coders can build effective internal tools. They dive into the role of APIs in app development and the impact of AI on operational efficiency for e-commerce brands. With practical tips on using tools like ChatGPT and optimizing workflows, this conversation is a goldmine for anyone eager to innovate without complex coding.
26 snips
Jul 16, 2025 • 33min
S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb
Discover the secrets of transforming simple products into seven-figure successes. Learn how storytelling and consumer psychology can elevate your brand in a crowded marketplace. Find out why clarity is key in communication and how marketing should feel personal. A testable and relatable hook can make or break your campaign, especially in the digital arena. Dive into effective strategies for leveraging data and social proof to enhance brand credibility. Finally, gain insights into managing your marketing budget and optimizing product value in a competitive landscape.
6 snips
Jul 9, 2025 • 30min
S13 E1: Listener Mailbag: DTC to Retail, Meta Ads, and Clothing Brands
Dive into an engaging Q&A session where insights on transitioning from direct-to-consumer to retail take center stage. Discover smart content creation techniques that drive in-store sales and learn where to find top marketing talent beyond typical platforms. Explore solutions for Meta ad challenges and budget allocation tips for new marketing channels. Uncover winning strategies for apparel brands and creative ways to gain press coverage. Quality content emerges as a crucial element for brand success!
Jun 25, 2025 • 33min
S12 E12: Listener Mailbag: Hiring Marketers, AI Takeover & Influencer Strategy
In this deep dive, Nik tackles how to assess marketing talent amidst a sea of data. The discussion also highlights the transformative impact of AI in e-commerce and debunks myths about the necessity of video for ads, offering practical strategies for static content. Best practices for influencer partnerships are shared, emphasizing authenticity and effective brand messaging. Plus, there's a look at scalable strategies for brands earning over $20 million, ensuring your efforts actually make a significant impact!
Jun 18, 2025 • 37min
S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)
In this episode, Sam Springfield, Senior Director of Content at Bark, shares insights into building a parent-first brand in a sensitive industry. He emphasizes the importance of educational storytelling over fear and discusses how engaging social and video content can elevate brand awareness. Sam highlights the challenges of balancing brand guidelines with influencer authenticity, warns against chasing every trend, and believes AI will enhance marketers' efficiency rather than replace them. Plus, they touch on what’s overrated in the DTC space!
18 snips
Jun 11, 2025 • 50min
S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)
In this intriguing conversation, Dylan Ander, the Founder and CEO of Heatmap.com and a specialist in conversion rate optimization, shares his expertise on enhancing online revenue. He dispels myths about CRO, emphasizing that it’s more than just aesthetics. Dylan delves into user psychology, effective copywriting, and the importance of data-driven design approaches. He also addresses the role of AI in analytics while advocating for real user feedback to refine strategies and boost conversions. Prepare to rethink your approach to website optimization!
32 snips
Jun 4, 2025 • 1h 2min
S12 E9: Story of a Subscription Empire (with Michael Broukhim, Co-CEO + Co-Founder of FabFitFun)
Michael Broukhim, co-founder and co-CEO of FabFitFun, explains his journey from political web design to leading a thriving subscription box empire. He shares how 1 in 6 women have joined FabFitFun, highlighting the importance of curated products and timing in the subscription space. Michael likens his model to having treasures delivered rather than going on a hunt like at discount stores. Emphasizing adaptability, he also discusses the emotional challenges of leadership and the necessity for CEOs to remain vigilant during periods of growth.
13 snips
May 28, 2025 • 39min
S12 E8: The Story Behind Sharma Brands + DTC Success (from Ecom North)
Nik shares his incredible journey from a struggling student to a successful entrepreneur in e-commerce, revealing how he built Sharma Brands. He emphasizes the importance of client service with his Five Minute Rule, gaining trust in the DTC realm. Listeners learn about the nuances of agency versus in-house work and strategies for creating irresistible offers that drive conversion. He also discusses innovative ways to market everyday products as beauty essentials, and the power of teamwork and AI in scaling e-commerce success.
