Limited Supply S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb
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Jul 16, 2025 Discover the secrets of transforming simple products into seven-figure successes. Learn how storytelling and consumer psychology can elevate your brand in a crowded marketplace. Find out why clarity is key in communication and how marketing should feel personal. A testable and relatable hook can make or break your campaign, especially in the digital arena. Dive into effective strategies for leveraging data and social proof to enhance brand credibility. Finally, gain insights into managing your marketing budget and optimizing product value in a competitive landscape.
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Validate Hooks Before Scaling
- Test multiple hooks and angles to discover the most appealing product benefits.
- Validate which messages attract customers before scaling marketing efforts.
Simplify Messaging For Everyone
- Ensure your messaging is simple enough that "grandma" and a "drunk person" understand it.
- Create a strong hook to capture attention immediately and earn user engagement.
Focus Marketing on Few Archetypes
- Marketing should target a few specific customer archetypes rather than a broad audience.
- This focused approach helps build lifestyle brands that attract communities.