Limited Supply S13 E1: Listener Mailbag: DTC to Retail, Meta Ads, and Clothing Brands
6 snips
Jul 9, 2025 Dive into an engaging Q&A session where insights on transitioning from direct-to-consumer to retail take center stage. Discover smart content creation techniques that drive in-store sales and learn where to find top marketing talent beyond typical platforms. Explore solutions for Meta ad challenges and budget allocation tips for new marketing channels. Uncover winning strategies for apparel brands and creative ways to gain press coverage. Quality content emerges as a crucial element for brand success!
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Promote Retail with Viral Content
- Create organic content that resonates and gets shared to promote retail availability effectively.
- Use influencers and bloggers to amplify retail presence rather than solely relying on direct ads.
Source Marketing Talent Smartly
- Find top marketing talent via niche platforms like MarketerHire and The Starters, not just LinkedIn.
- Use recruiters for senior US hires and consider agencies for flexible team support.
Fix Funnel Drop-off With Social Proof
- Strengthen mid-funnel by showcasing social proof and validating price to improve checkout conversions.
- Reduce or eliminate shipping costs as consumers expect free shipping from online shopping.