Limited Supply S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)
Jun 18, 2025
In this episode, Sam Springfield, Senior Director of Content at Bark, shares insights into building a parent-first brand in a sensitive industry. He emphasizes the importance of educational storytelling over fear and discusses how engaging social and video content can elevate brand awareness. Sam highlights the challenges of balancing brand guidelines with influencer authenticity, warns against chasing every trend, and believes AI will enhance marketers' efficiency rather than replace them. Plus, they touch on what’s overrated in the DTC space!
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Lean Team with Trusted Freelancers
- Sam runs a lean content team of four internal members plus freelancers for flexibility and scale.
- Freelancers become extensions of her team with deep brand understanding over years.
Use Educational Storytelling
- Avoid fear-mongering when marketing parental control products to parents.
- Prioritize educational storytelling to empower parents without overwhelming them.
Blend Internal and Freelance Creators
- Build a mix of internal staff and freelancers to balance output and flexibility.
- Lock in freelancers with clear deliverables and rates to flex up or down easily.