Sam Springfield

In this episode, Sam Springfield, Senior Director of Content at Bark, shares insights into building a parent-first brand in a sensitive industry. He emphasizes the importance of educational storytelling over fear and discusses how engaging social and video content can elevate brand awareness. Sam highlights the challenges of balancing brand guidelines with influencer authenticity, warns against chasing every trend, and believes AI will enhance marketers' efficiency rather than replace them. Plus, they touch on what’s overrated in the DTC space!