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S13 E4: What Your Landing Page Is Doing Wrong

9 snips
Jul 30, 2025
Dive into the world of landing pages and discover what's holding them back! Explore how to strategically place social proof and craft compelling calls-to-action that drive clicks. Uncover common design pitfalls on mobile that could cost conversions. Plus, gain insights into the unique shopping behaviors of men. From food to fashion, these tips are valuable for any DTC brand looking to optimize their online presence and boost sales.
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ADVICE

Prioritize Social Proof & Mobile CTAs

  • Move social proof to the top of the landing page to enhance trust at first glance.
  • Use clear, reachable CTAs near thumb-friendly zones on mobile screens for better engagement.
ADVICE

Use Bullets and Bold Highlights

  • Use bullet points or iconography to break up paragraphs, making benefits scan-friendly.
  • Bold key phrases to catch readers' eyes quickly and improve comprehension.
ADVICE

Optimize Pop-up Timing & Info Collection

  • Delay pop-ups for 10 seconds to let visitors evaluate the site before asking for info.
  • Collect email first before phone number to reduce intimidation and increase opt-in rates.
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